Swimo is a swimming app aimed at a broad audience that is not into group sports or heavy lifting activities but wants to either improve or start on their swimming training journey
Challenge
The goal was to design a delightful experience for swimmers on their training journey. The wearable device needed to provide real-time performance tracking, while the mobile app offered a more detailed analysis.
To start, we highlighted the main objectives: creating a user-friendly experience and ensuring seamless integration between the wearable device and the mobile app. We conducted extensive research to understand key swimming metrics and challenges faced by swimmers, Key Metrics, Training Structure, User Challenges and User Categories
Goal
Swimo’s innovative design combines performance tracking, community connection, and motivational rewards to make swimming a more engaging and fulfilling experience
We developed key features such as a minimalist activity report, a training section to help swimmers plan their workouts, reminder alerts, a flexible swim routine, community access to connect with local swimmers, and achievements and rewards to motivate users.
Result
With Swimo, we bridged the gap between casual swimming and structured training, offering users a way to track, improve, and enjoy their swimming journey
The app offers a seamless and engaging experience for swimmers, encouraging regular practice and improvement through structured training, community support, and motivational rewards. The result is a dynamic and innovative solution that enhances the swimming journey for users of all levels.
Real-time tracking and comprehensive training support for swimmers
Real-time tracking and comprehensive training support for swimmers
